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Discover Kalamazoo Achieves Destination Marketing Accreditation

Posted on December 13th, 2012

Kalamazoo, Mich. — Discover Kalamazoo announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP).Kalamazoo mi

DMAP is an international accreditation program developed by the Washington, D.C.-based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence.

“Discover Kalamazoo is honored to receive the Destination Marketing Accreditation from DMAI,” said Greg Ayers, president & CEO of Discover Kalamazoo. “We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field.”

Shelly Green, DMAP board chair, said by applying for and receiving DMAP accreditation, “Discover Kalamazoohas demonstrated a commitment to quality programs and services.

“Earning DMAP accreditation tells the greater Kalamazoocommunity and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business is in good hands,” Green continued.

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP, visit www.destinationmarketing.org.

Discover Kalamazoo markets and sells the destination as a distinctive visitor experience to positively impact the county’s economy.


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