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made for you business toolkit

This campaign was created to provide a fun, welcoming, and unified message to prospective tourists and visitors, as well as energize and empower local citizens of our community. By celebrating the creativity, craftsmanship, commerce, and caring spirit found in Kalamazoo County, the Made for You campaign offers a diverse range of opportunities to market our region as a unique and exciting destination to discover.


We invite all our partners around the county to utilize these assets as we work together with pride in our community and share this uniqueness with family, friends, and future visitors.


  • Logos/badges
  • Posters and postcards with QR codes to website
  • Decals with QR codes to website
  • Social media post examples and profile picture templates
  • T-shirt giveaway/contest
  • Shows our county as a whole with clickable sections to different parts of the county and what you can explore in each
  • Exploring activities categorized by the 8 mini badges
  • User generated content with photos submitted through the t-shirt contest
  • Social media post examples and profile picture templates
  • Send a free postcard to family and friends inviting them to Kalamazoo!

how to get involved

  • Let us know how many posters and/or handouts you’d like
  • Would you like to display a window decal?
  • Would you like to receive free t-shirts to run a social media contest or giveaway?
  • Change your social media profile pictures, add the badge to some of your current marketing pieces or e-newsletters, print off some handouts, or make a post and use the #kzoomadeforyou
  • Is there someone you know who doesn’t receive Discover Kalamazoo communications, but should? Please share this email with them and have them subscribe! The more we’re all connected, the better we can work together!

Special Thanks to These Tourism Partners!

The "Kalamazoo: Made For You" campaign was developed by Discover Kalamazoo in collaboration with local industry partners, to include representatives of the following:

Meghan Behymer, Kalamazoo Downtown Partnership

Mike Klok, Stuffed Brain Studio

Jake Lohse, Presidential Brewing

Katie Newsome, Radisson Plaza Hotel

Dave Rachowicz, Expo Center

Travis Swift

Troy Thrash, Air Zoo

Rob Underwood, Wings Event Center

Ted Vadella, Shakespeare's Pub

Alyssa Seedorff, Discover Kalamazoo

Dana Wagner, Discover Kalamazoo

T.J. Waldofsky, Discover Kalamazoo ​