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Tourism Partners Marketing Initiative

Discover Kalamazoo is pleased to offer the Tourism Partners Marketing Initiative (TPMI) program. TPMI was developed to provide financial assistance for local programs which enhance the marketing of the Kalamazoo region to current and potential visitors. The intent of the program is to increase visitor travel into and throughout the Kalamazoo area and, more specifically, to increase the occupancy of lodging facilities in Kalamazoo County.

Projects deemed eligible for funding must be directed toward marketing/advertising to areas outside of Kalamazoo County and must include efforts to generate overnight stays at area hotels, bed-and-breakfasts and resorts. All recipients will be required to match dollar-for-dollar the amount of their award, with a maximum award of $5,000.00 per project.

Guidelines for the Tourism Partners Marketing Initiative can be found here. If you’re interested in applying for this program, please complete the application and return it to the contact listed on the application.


TPMI Guidelines


TPMI Application