Promotional Tools

Media and Promotional Assistance

You’ve selected Kalamazoo and now you need to get the word out! We have resources to help highlight your future host site with photos, videos and an events calendar. For events that qualify, our marketing team will work with you to help create custom content to help promote and market your event beforehand.

Promotional & Attendance Building Support

We can work with you to create promotional flyers and provide other resources to help you boost your attendance. If you have a press release, we can also help to send that out to our lists of area media contacts and journalists for promotional exposure.  

Group Flyer example

Customized Website and Maps

We want your guests and attendees to feel welcome and well-informed! Our Destination Services team can work with you to create materials that ensure they have the best experience possible. We can also set up a unique webpage for your group that includes all your event information, host hotel(s), map of the area with restaurants and things to do nearby, and links to planning content including our guides and special offers pass. 

Event map example

Promoting Your Event

If your event is open to the public, consider adding it to our online event calendar here. Please allow 48 hours for our team to review your posting before it appears live on the site.

Event Calendar


blog example

Personalized Content on Discover Kalamazoo's Blog

Whether this is the first time your event has been held in Kalamazoo or not, we want to provide potential visitors and locals with the most accurate information, like dates, times and ticket sales, as well as fun facts about your event and what makes it unique! Event planners can benefit from this content by using it on your own social channels, promoting it in your E-Newsletters and more.


Custom Ads on Discover Kalamazoo Social Media Accounts

Discover Kalamazoo has a robust and engaged audience on social media, as well as a comprehensive digital marketing plan to promote area events to potential visitors within the Midwest region. If you are looking to hype up your event, boost attendance and gain general awareness, we frequently assist planners with digital campaign efforts.

Social media example

Approved Copy

Need to include some general information about the Kalamazoo area and things to do for your communications to attendees? Feel free to use the approved copy below:


In Kalamazoo County, you’ll find a unique and exciting city vibe, but with the comfort of warm people, an easy-going pace of life, and truly beautiful countryside. With abundant lakes, trails, and parks and a walkable downtown that boasts the nation’s first outdoor pedestrian shopping mall, there’s a tailored experience for every interest. When you visit Kalamazoo, you can go for a hike in the morning, grab lunch and a beer at Bell’s Brewery and catch a show at the historic Kalamazoo State Theatre at night, all without spending more than thirty minutes in your car. 

Just minutes from downtown, you’ll find breathtaking nature, with endless opportunities to bike, hike, camp, kayak, golf and ski. The area is known for craft beer, notably Bell’s Brewery, a pioneer in the craft beer industry since 1985. Kalamazoo County is also home to world-class museums and attractions including the Smithsonian affiliated Air Zoo Aerospace and Science Museum and the Gilmore Car Museum, North America’s largest automobile museum. In Kalamazoo, you get to enjoy big city excitement, with a twist of easy-going comfort.


Media Sheets

Travel Guides

Talk to our Group Services Manager about how Discover Kalamazoo can work with you.

Ashley Peruchietti

Ashley Peruchietti, CMP Senior Manager of Group Services